using celebrities to sell your stuff
So it’s nothing new to use a celebrity to shift your schwag, but headlines like this amaze me.
Do we really think that the millionaire entertainers/entrepreneurs Redknaps book a package deal with Thomas Cook?
Do you honestly believe that Davina McCall kneels over a bath and colours her own hair with bottle dye?
Do minor celebs throw luxury feasts centered around Iceland’s aesthetically remastered ballast centric platters?
I think not. I’m sure we all think not. But we still absorb this information and process it in such a way that makes us more inclined to buy stuff.
We give people permission to overtly talk absolute rubbish to us, because at some conscious level we want to be told what to do, and eat, and wear (like the Rolling Stones song).
It might as well be your product I guess?
